Dopamine – Character Design

In 2024, I created an illustration for Mine Studio, a creative agency based in Rome, as part of the “Dopamine” project. The initiative was aimed at supporting the agency’s goal of becoming a B Corp, a company that generates a positive impact on the environment, society, and the market. The illustration was the first in a series designed to be printed on t-shirts and other promotional materials for events and activations related to the project. The name “Dopamine” comes from the neurotransmitter that plays a key role in pleasure, motivation, and reward. It symbolizes the energy and positive stimulation the project seeks to inspire. The design focused on creating a distinctive, versatile, and recognizable character with an energetic, vintage cartoon style that could be easily adapted and reused in various contexts.