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CBH IG

Come Back Home – CBH

“COME BACK HOME” (CBH) is a startup designed for young people in Rome, offering a safe and fun transportation service. CBH picks you up, takes you to the club, and brings you home, providing a solution for those without a car or anyone who simply wants to enjoy the night without worrying about driving. The service aims to make the journey a stress-free, fun experience connected to the city.

The character chosen to represent the brand is a lion wearing sunglasses, drawn in a bold, cartoon style. The lion, a symbol of strength and belonging, embodies the idea of coming home, much like a lion returning to its pride. Despite its power, the lion is also friendly and aims to convey a sense of fun, refining the brand’s identity as young, energetic, and welcoming.

MAP AND INFOGRAPHICS

In addition to the brand identity, I created an illustrated map showing the transport service stops, linking the main clubs and points of interest in Rome to public transport, like the metro. The map serves as a practical tool while also fitting seamlessly into the brand’s visual context, with a style that reflects the vibrant and dynamic atmosphere of the city.

The merch was created to promote the startup and was later designed for sale to passengers. The collection of t-shirts features bold, colorful designs inspired by the vibrant nightlife of Rome. Each t-shirt reflects the young and dynamic spirit of the brand, offering customers a way to carry the energy and identity of CBH with them.

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