The character chosen to represent the brand is a lion wearing sunglasses, drawn in a bold, cartoon style. The lion, a symbol of strength and belonging, embodies the idea of coming home, much like a lion returning to its pride. Despite its power, the lion is also friendly and aims to convey a sense of fun, refining the brand’s identity as young, energetic, and welcoming.
MAP AND INFOGRAPHICS
In addition to the brand identity, I created an illustrated map showing the transport service stops, linking the main clubs and points of interest in Rome to public transport, like the metro. The map serves as a practical tool while also fitting seamlessly into the brand’s visual context, with a style that reflects the vibrant and dynamic atmosphere of the city.
The merch was created to promote the startup and was later designed for sale to passengers. The collection of t-shirts features bold, colorful designs inspired by the vibrant nightlife of Rome. Each t-shirt reflects the young and dynamic spirit of the brand, offering customers a way to carry the energy and identity of CBH with them.
SOCIAL CONTENTS
