Dove si canta

branding

For the event “Dove Si Canta – Il Karaoke all’Italiana”, launched in Rome during the summer of 2023 at Testaccio Estate, I was in charge of developing the visual identity, from the creation of the logo and character to the design of promotional content for social media.

The logo combines a bold, show-style typography inspired by iconic Italian music shows from the ’90s, with a cartoon-style illustrated character: a friendly microphone making the iconic “Italian hands” gesture with both hands. The visual language is playful, expressive, and pop. The lettering was also animated for use in video and promotional formats.

SOCIAL CONTENT

I designed visual assets for social media, including posts and templates to announce each event night and share song lineups. The overall style is vibrant, colorful, and accessible, built to connect with a young audience and extend the energy of the live experience into the digital space.

NOSTALGIA EDITION

I also developed a special nostalgia edition of the event, focused on iconic songs from our childhood—ranging from anime theme songs like Dragon Ball to musical hits like High School Musical and more. The visual approach for this edition leaned into retro pop references, playful colors, and graphics that evoked the early 2000s, creating a fun, emotionally charged atmosphere that resonated with the audience’s memories.