Etat Pur – Italia

To celebrate the arrival of Etat Pur in Italy and its sunscreen line, I created a series of visuals where photography and illustration merge in a vibrant mix. Characters holding the brand’s products are placed against the iconic landmarks of Rome, Milan, and Naples, immediately drawing attention to the brand’s new presence in Italy.

ILLUSTRATIONS

The graphic style is playful and full of color, with soft shapes and flowing lines, perfectly balancing editorial illustration. For the sunscreen images, the illustrations act as a backdrop and frame, creating layered effects that highlight the products, adding depth and movement without ever taking the focus away from the main element.